Cookies are the small pieces of data that websites send to your browser in order to make web browsing easier for you and to help website owners understand how the site is being used and how to improve.

It is important you understand how your data is being used and this page details how we use cookies. To find our more about how to control cookies for your browser visit or find out more by reading the Wikipedia article on cookies.


Cookies are small pieces of data that websites store in your browser in order to remember your personal settings – eg: whether you are logged in, or which items you just added to your shopping basket. They're mostly used to speed up your browsing experience. Without them, you would probably get frustrated by filling in the same information repeatedly or waiting for a page to reload. Websites can also use cookies to report on traffic and visitor actions. For instance, where users came to their site from, how many times they've visited, what pages they looked at and how long they spent browsing. Again, this is helpful for us to ensure the website works in the best way possible and where we should improve the site to make it easier to use. Cookies are anonymous and contain no information that could personally identify you.


This is a list of the cookies that may be stored on your browser when visiting our website:

The Frontend Cookie

This cookie stores all the information about your current and previous visits, whether you are logged in or browsing the site as a guest, and also the contents of your shopping cart. This ensures if you add items to your basket then leave the store, they will still be there when you return.

The Utma Cookie

This cookie is what’s called a 'persistent' cookie, as in, it never expires. This cookie keeps track of the number of times a visitor has been to the site, when their first visit was and when their last visit occurred. Google Analytics uses the information from this cookie to calculate things like dates and visit-to-purchase percentages.

The Utmb and Utmc Cookies

The Utmb and Utmc cookies work together to calculate how long a visit takes. Utmb takes a timestamp of the exact moment in time when a visitor enters the site, while Utmc takes one of the exact moment in time when that visitor leaves the site. Utmb expires at the end of the session. Utmc waits 30 minutes, then expires. Utmc has no way of knowing when a user closes their browser or leaves a website, so it waits 30 minutes for another pageview to happen, if it doesn’t, it expires and disappears.

The Utmz Cookie

The Utmz keeps track of where you came from, which search engine you used, which link you clicked on, which keywords you used and where in the world you were when you accessed our website. This cookie is how Google Analytics knows to whom and to what webpage / banner / keyword etc to give the credit to for a 'conversion' or an e-commerce transaction.

Third Party Cookies

Certain elements of our site use third party cookies to retrieve information about who you are (e.g. our Facebook widget – which only works if you are logged-in to Facebook on the browser) or about elements of your transaction (e.g. the Sagepay payment page – which ensures your payments are made simply and easily).

How do I turn off cookies?

If you want to stop cookies being used by Little Big Sports or any other website, then you can control or delete these from your browser by following the instructions at or find out more by reading the Wikipedia article on cookies. Please note these sites are controlled by third parties, so we cannot guarantee this information will always be correct and up to date. If it isn’t Contact Us and we’ll work hard at helping you find the information for your browser.